But you let me stay up last week

Children use consistency to cajole their parents.

Yet why is it so important to influencing?

Here red10s Sarah Barber explores why consistency matters to us, and how to use it at work.

Consistency and Fairness

According to Professor Robert Cialdini in his book “Influence: The Power of Persuasion”, consistency is one […]

2021-02-04T14:06:11+00:00February 1st, 2021|Categories: Influencing, Red Letter, Skills, Uncategorised|Tags: |0 Comments

Toilet paper, pasta and influence

In the 2020 pandemic, customers bulk-bought toilet paper, pasta and many other household basics.

Supermarket shelves emptied and rationing measures were put in place.

What was it about our psychology that influenced us to do this?

Here, red10‘s Gavin Simpson shares what psychologist Professor Cialdini calls the Rule of Scarcity.

Influencing using Scarcity

Let’s explore the […]

2021-01-06T13:56:09+00:00December 2nd, 2020|Categories: Influencing, Skills|0 Comments

Most listen for just 11 seconds

From our earliest years we are trained to give information and express our point of view.

But if you knew the average listening time was just 11 seconds, how might you change your communication behaviour?

red10s Kirsten Campbell has some suggestions.

Is communication out of balance?

Seeking information and giving information are like […]

2021-01-06T13:56:23+00:00December 2nd, 2020|Categories: Influencing, Skills|0 Comments

The catalytic impact of questions

Have you ever been amazed by the torrent of ideas unleashed by a well framed question?

It seems that the brain thinks and responds best in the presence of a question.

Here red10s Kirsten Campbell talks about types of questions and explains how Seeking Information can transform communication.

Asking questions – the […]

2021-01-06T13:56:43+00:00December 2nd, 2020|Categories: Influencing, Skills|0 Comments
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