Need to influence decision-making?
Have you prepared the ground ahead of time?
Want a list to check you’ve done all you can?
Here, Will Sudworth and Kirsten Campbell share red10 ‘s interpretation of Professor Cialdini’s Pre-suasion Principles.
“Recognise the central element of the message that would make it most […]
Have you been approached in the street by a researcher?
Normally only 29% people agree to answer questions.
Why did one question increase that to 77?
Here, red10 ‘s Gavin Simpson talks about one aspect of pre-suasion that Professor Cialdini – the guru of influencing – calls Priming. THIS IS ONE OF EIGHT ARTICLES IN […]
Are people’s words causing bruises?
Is friction becoming more serious?
Want a way to turn from drama to delivery?
Their work relationship was breaking down.
She’d begin with:
“You’re no longer a team player. You’re ploughing a lone furrow”
and followed it up with an entire list of criticisms!
In his shock, he’d repeated his notes […]
Why do we listen to experts?
Why do we ‘test’ them, to see if they really are experts in their field?
What does it take to lead well with expertise?
Here, red10‘s Hazel Howard shares a true story and reflects on the psychology of leading and influencing using expertise.
Children use consistency to cajole their parents.
Yet why is it so important to influencing?
Here red10’s Sarah Barber explores why consistency matters to us, and how to use it at work.
According to Professor Robert Cialdini in his book “Influence: The Power of Persuasion”, consistency is one […]
In the 2020 pandemic, customers bulk-bought toilet paper, pasta and many other household basics.
Supermarket shelves emptied and rationing measures were put in place.
What was it about our psychology that influenced us to do this?
Here, red10‘s Gavin Simpson shares what psychologist Professor Cialdini calls the Rule of Scarcity.
Let’s explore the […]
From our earliest years we are trained to give information and express our point of view.
But if you knew the average listening time was just 11 seconds, how might you change your communication behaviour?
red10’s Kirsten Campbell has some suggestions.
Seeking information and giving information are like […]
Have you ever been amazed by the torrent of ideas unleashed by a well framed question?
It seems that the brain thinks and responds best in the presence of a question.
Here red10’s Kirsten Campbell talks about types of questions and explains how Seeking Information can transform communication.
Have you been in a meeting where arguments are being repeated with increasing vehemence?
Have you seen it escalate into personal attack or defence?
When people know that they have been heard. It can have the most remarkable calming effect
Sarah Barber talks about the impact that summarising can have and explains how to do it […]
Colleagues had flown in from all over the globe for this conference.
We were just about to get the part of the day dedicated to Influencing Skills started, when a senior leader stood up and said,
“We can’t be seen to be Influencing in our field, in […]