Want to influence yet feel out of your depth?
Clear on what you want a “yes” to?
Can you say it in just one sentence?
Here, red10 ‘s Gavin Simpson talks about one aspect of pre-suasion that we in red10 call Outcome. This is one of eight articles in our series on […]
Why do we listen to experts?
Why do we ‘test’ them, to see if they really are experts in their field?
What does it take to lead well with expertise?
Here, red10‘s Hazel Howard shares a true story and reflects on the psychology of leading and influencing using expertise.
Children use consistency to cajole their parents.
Yet why is it so important to influencing?
Here red10’s Sarah Barber explores why consistency matters to us, and how to use it at work.
According to Professor Robert Cialdini in his book “Influence: The Power of Persuasion”, consistency is one […]
Do you find that sometimes you are heard, and other times you aren’t?
Timing is key. When it’s sunny, who wants to buy an umbrella?
Here, red10 ‘s Hazel Howard shares Cialdini’s “Pre-suasion” research on how to increase your chances of being listened to fairly – with a principle called “Privileged Moments”.
THIS IS […]