Heard the phrase “metaphor is a meta-door”?
Is tackling climate change a ‘battle’ or a ‘race’?
How do “thought building-blocks” alter response?
Here, red10 ‘s Hazel Howard looks at what influencing-guru Professor Cialdini calls “the power of Associations”, i.e. harnessing language and images to have impact.
The building blocks of thought
In Part Two of Cialdini’s […]