Influencing using images and metaphors

Heard the phrase “metaphor is a meta-door”?

Is tackling climate change a ‘battle’ or a ‘race’?

How do “thought building-blocks” alter response?

Here, red10 ‘s Hazel Howard looks at what influencing-guru Professor Cialdini calls “the power of Associations”, i.e. harnessing language and images to have impact. THIS IS ONE OF EIGHT ARTICLES IN OUR SERIES […]

2024-06-26T07:58:16+01:00July 5th, 2023|Categories: Influencing, Skills|Tags: |

Pre-suasion – Place

Ever wondered how your emotions are affected by your location?

Ever noticed how ‘thinking’ yourself happy can actually make you feel happier?

And is itpossible that an understanding of these things have a practical application at work?

Here, red10 ‘s Andy Stanley explains how the use of ‘Place’ as a tool of Pre-suasion can increase […]

2024-06-26T07:58:54+01:00March 30th, 2023|Categories: Skills|Tags: , |

Preparing the ground: Priming

Have you been approached in the street by a researcher?

Normally only 29% people agree to answer questions.

Why did one question increase that to 77?

Here, red10 ‘s Gavin Simpson talks about one aspect of pre-suasion that Professor Cialdini – the guru of influencing – calls Priming. THIS IS ONE OF EIGHT ARTICLES IN […]

2023-07-05T12:17:01+01:00November 7th, 2021|Categories: Influencing, Skills|Tags: , |

Seize Privileged Moments

Do you find that sometimes you are heard, and other times you aren’t?

Timing is key. When it’s sunny, who wants to buy an umbrella?

Here, red10 ‘s Hazel Howard shares Cialdini’s “Pre-suasion” research on how to increase your chances of being listened to fairly – with a principle called “Privileged Moments”. THIS IS […]

2023-07-05T12:16:11+01:00December 9th, 2019|Categories: Influencing, Skills, Team Effectiveness|Tags: , |
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