Discussing Country Culture & Agreeing Ways of Working
Is your team or department multinational?
Do you notice differences in ways of working?
Wondering how to discuss this, without it getting awkward?
Here, red10‘s Will Sudworth introduces Erin Meyer’s recent research mapping country cultures, and her encouragement for teams to discuss preferences and agree ways of working.
Mapping Country Cultures
Erin Meyer identified eight scales for which you can map culture. By interviewing mid-level managers in 67 different countries, a bell curve emerges for each country with a hump for the majority of responses.
These eight scales decode how people think, lead and get things done – across country cultures.
The eight scales are explained in The Culture Map book, with extra tools available for subscription online so that you can map specific countries as well as profile yourself, your team or your department.
Doesn’t this risk stereotyping?
Meyer quickly tackles the concerns some may have that “speaking of cultural differences leads us to stereotype…and put individuals in boxes” by pointing out that this approach assumes “that culture doesn’t matter” leaving you to default to “view others through your own cultural lens and judge or misjudge accordingly”.
Rather Meyer advises us to “have an appreciation for cultural differences as well as respect for individual differences. Both are essential”.
How can you use this?
In red10 we’ve created a set of slides for each scale, and follow a process of:
- Understanding the definitions on the scale, together
- Using Zoom® Annotate to mark personal preferences, discussing this to understand each other better
- The “big reveal” showing how their personal preferences match the country preferences the team are most interested in
- Agreeing tactics to help ways of working between each other and staff/clients in the different countries in which the operate


What are the eight scales?
These are the 8 scales. Click on each scale to discover more.
Explicit | Implicit |
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Approach to Leadership
Egalitarian | Hierarchical |
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Approach to Trust
Task | Relationship |
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Approach to Reasoning
Principle First | Application First |
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Approach to Scheduling
Linear time | Flexible time |
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Consensus | Top Down |
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Approach to Negative feedback
Direct | Indirect |
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Approach to Disagreement
Confronts | Avoids |
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Could this approach be of use to you?
Ask us about our Culture Skills Masterclass or about our Culture Sessions for teams.