We are red10 Dev Ltd or more simply, known as red10. When we refer to red10 within this policy, it applies to both.

Personal Information

red10 does not and will not sell or pass to or share your personal details with any marketing, sales or 3rd parties who are not directly involved in our work with you or your company / organisation.

We will ensure that personal information will be held securely in accordance with the General Data Protection Regulation 2018.

This privacy statement discloses our information gathering, use and dissemination practices for the red10 web site, the main page of which is https://www.red10dev.com/red10/

If you want to talk to us about our privacy policy, you can contact us at:

E-mail: office@red10dev.com

Data Collection from the Website

Personal data:

We will ensure that personal data is collected and stored in line with the the General Data Protection Regulation (GDPR) which come into force on 25th May 2018.

The data we collect is:

  • Click-stream data (where you clicked from to come to the site, which pages you looked at, etc)
  • HTTP protocol elements (which tell us your server address and top level domain name (eg .com, ..co.uk etc), date and time of visit, etc)
  • Search terms used to find us

The data we collect will be used for:

  • Website and system administration.
  • Product & service research and development.

This data is collected from all web users. We only use web access logs for statistical purposes. The only exception is in the event of a security or copyright breach when they could be used to trace the breach. Nothing is ever given or sold to a third party.

If you give us any personal information, it will only be used for the purpose stated at the time we request it. This information will not be given to a third party unless authorised by you.


Cookies are used to track visits to the website, we use Google Analytics for this service. You can control how your computer accepts cookies by adjusting setting on your own computer. You can turn all cookies off completely but this may limit your access to parts of or functionality of the website.

Cookies are used for:

  • Website and system administration.
  • Enabling you to access surveys on the red10 TES and red10 TES-S pages.
  • Product & service research and development.

You can see Google’s privacy policy with regards to how it uses data collected by Google Analytics here:

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

The cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose More information
__utma, __utmb, __utmc, __utmz __utma, __utmb, __utmc, __utmz We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonymously on its servers in the US, and neither red10 or Google associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.Google’s privacy policy: https://policies.google.com/privacy/update?hl=en&gl=uk
NID NID Google tracking and safe browsing cookies. Google’s NID and PREF cookies are set by browsers to protect users against known intrusive sites. If you arrive at one of these sites it allows your browser to take action or notify you. Users can stop these cookies being set by turning off their browser’s ‘safe browsing’ mode.Google’s privacy policy: https://policies.google.com/privacy/update?hl=en&gl=uk


For users of our TES and TES-S microsite, cookies are used to hold authentication details for the users and to administer progress through the questions (ensuring that only people invited can respond, and can only respond to their own statements).

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site, including the TES and TES-S microsite.

Except for essential cookies, all cookies will die on exit and closing of your browser.

E-mail and Electronic Forms:

We use these to collect:

  • Telephone numbers (always optional)
  • Email addresses
  • Contact preference data

This data is used to:

  • Contact you to enable us to fulfil our contracted work and services to you and/or your organisation or company
  • Contact you to enable you to participate in on-line surveys and use psychometric tools
  • Establish contact preference data
  • Contact website visitors in response to their queries & follow-up queries at a later date

We only use information submitted in relation to the query itself. There are a number of online forms on the site – each one explains how the information submitted will be used. red10 has a strict policy of never giving personal details to any third party, unless expressly requested to by the person giving personal details.

Data Collected from you or your organisation / company

Collecting and Storing Data

red10 only collects the personal data required to fulfil our contracted work with you and /or your organisation or company.  We need your personal contact details to enable us to effectively communicate with you and for you to take part in surveys as required by the contracted work.

red10 does not collect personal financial data other than the contact details required for the submission of our invoices.

red10 does not accept or collect the personal data of children or individuals below the age of 18.

The red10 data is stored on servers in the EEA and on computers and devices which are password protected.

Processing Data

red10 only processes personal data to produce reports required for the contracted work and to communicate with you about the contracted work.

In a similar way, our specialist third party providers of psychometrics (see below) require your name and email address in order to process your responses to on-line questionnaires and produce for you their specialist reports.


If our work with you involves the use of red10’s Team Effectiveness Survey (TES) or Team Effectiveness Survey for Stakeholders (TES-S) you will be invited to complete an online questionnaire.  Your responses together with those of your team colleagues are amalgamated to give your team an overall Team Effectiveness profile.  The team report does not identify individuals.  Other than red10, you, and only you, will have a report of your own responses and it is for you to decide whether you wish to share that report with others.

Once the Team Effectiveness project is completed, we retain the results for 12-months after which we delete any data that could identify an individual and we retain the anonymised data for research purposes.

If we continue to coach or work with you or the team, we will retain the TES reports to use as a part of on-going coaching or work with you or the team.  After that time, we delete any data that could identify an individual and we retain the anonymised data for research purposes.

Other Psychometrics Used and 3rd Parties

We often use on-line psychometrics such as the Myers-Briggs Type Inventory (MBTI) provided by reputable, specialist 3rd parties.  When you complete an on-line questionnaire you will be asked to give personal information.  Some such as your name and email address are mandatory. For research purposes only, some personal information such as age and gender are requested and giving this information is entirely optional.

The psychometric reports are only seen by you and red10.  Other than red10, you, and only you, will have a report of your own results and it is for you to decide whether you wish to share that report with others.

Our 3rd party providers have their own privacy policies and red10 is not responsible for them. You should read their privacy policies – a link will be given to you – to satisfy yourself.

We retain your 3rd party psychometric reports for a period not exceeding 6 months unless we continue to coach you for a period that is longer than 6 months when we will retain the report as a part of on-going coaching.  After that time, the reports are destroyed.

Mailings and Newsletter

red10’s newsletter – Red Letter – is a monthly e-newsletter of articles, hints, tips and general support which are authored by red10 consultants.  Red Letter carries no advertising.  To obtain Red Letter, you must personally subscribe and you have the option to unsubscribe at any time you wish.  Red Letter is currently provided by a 3rd party, MailChimp, who have their own privacy policies for which red10 are not responsible.  You need to satisfy yourself that you are happy to subscribe.

From time to time red10 may send marketing emails to you for topics that we believe will be of interest to you. You will always have the option to unsubscribe from these marketing emails.

How long do we keep your personal data

We keep all the contact details you give to us to enable us to communicate with you.  As the nature of our work with you is generally on a one-to-one basis, we do not delete this data.

We do not make special efforts to keep this contact data up to date and we update it if and when you tell us of changes or we observe changes – for example a change of employer or job.

We also keep data for the the smooth running of our business arrangements with you or your company, any that is legally required, or to meet statutory requirements, resolve disputes, prevent fraud or enforce our terms and conditions.

See above for retention for TES and TES-S and 3rd parties psychometrics.

Requesting your data or deletion of your data

You can request a readable copy of your Personal Data held by red10 by contacting office@red10dev.com  We may ask for evidence that you are the person entitled to request this data.

You can request that your data is deleted and we may ask for evidence that you are the person entitled to request this deletion. If for any reason we cannot delete your data we will let you know by email the legitimate reason for red10 not being able to delete your data.

If you have any concerns regarding the data held about you by red10, please contact us at office@red10dev.com

Updating our Privacy Policy

This Privacy Policy may be changed by red10 at any time to ensure that we comply with the GDPR and to meet our legitimate business needs. If we make changes to the Privacy Policy in the future, we will advise you of changes or updates by a prominent notice on the Home Page of our website. Continued use of this website or our services after such changes will constitute your acceptance of such changes.