About Our Team

Will Sudworth

Based in Manchester UK, and working worldwide, Will took over as red10 owner in 2018 having worked for the business for the previous 9 years.

Personally focusing on Team Effectiveness, 9D Exec Coaching, Mediation and Skill Masterclasses, Will specialises in:

  • Coaching virtual teams to thrive using technology such as QUBE, Skype for Business, VMR or WebEx.
  • Coaching with Drug Development Teams – often called Global Product Teams (GPTs) – the cross-functional teams comprising marketing, medics, scientists, statisticians and lawyers that need to work well together to get much-needed life-enhancing drugs to patients.
  • Coaching alliance projects, i.e. projects that are being worked on jointly by two or more companies.

Will is a Chartered Member of CIPD, a Member of the Association of Coaching and holds a Masters in Neuro Linguistic Programming (NLP) Coaching together with accreditations in Interpersonal Mediation (with the UK Law Society), LEGO® SeriousPlay®, Myers-Briggs®, QUBE®, and Strengths Deployment Inventory (SDI)®

Will graduated from Birmingham University in the UK with a First Class Maths & Computer Science BSc Joint Honours winning the Computer Science Academic Prize July ’96 and the Faculty of Science Academic Prize July ’95.

Before joining red10 in 2009, Will worked for an international pharmaceutical company where he helped to introduce ‘team effectiveness’ both as a global capability and as a specific programme for the critical drug-project teams, personally coaching a set of teams accountable for $8bn of sales and $5bn of spend.

Will has since introduced Team Effectiveness Frameworks to two further 10,000+ employee organisations and works with a range of private and public sector clients from retail through to healthcare.

His work with teams was acknowledged through an interview by The Times UK newspaper on team best practice.

As a volunteer, Will set-up a new Duke of Edinburgh Award Centre in 2012, which has since become the second largest non-school centre in the north of England, with over 60 adult volunteers and 120 young people taking on the expeditions each year.


Back to Our Team